Internalisation & training
Completely outsourcing your marketing operations creates a strong dependence towards your service providers. We help you take control of your rocket and of what is strategic.
We start by listing and ranking the outsourced tasks according to their value. We then develop a program meant to internalize actions with a strong strategic reach, by ensuring a healthy balance between your teams and your agencies: we set up a management mode for your service providers, in order to get the best added value.
With you, we identify the key aspects and channels of your marketing and focus on what matters.
Organic channels training
We train your teams to optimize important tasks as far as content marketing and SEO are concerned.
Pay channels training
We help your teams to pilot and integrate a strategic dimension to these channels, too often, executed in silos.
Social marketing training
Social is the voice of the brand and is in fact a channel that has more value when it is internally operated.